


Two Day Old Baboon in Botswana
You may know what your professional needs are and how they reflect your professional identity (which is defined as how you perceive yourself as a professional, and how you believe you are perceived by others in your industry [1]), but how well do you know your travel needs and how they reflect your Travel Identity?
I coined the phrase “Travel Identity,” which I define as the extent to which a person identifies as a traveler and/or the extent to which travel is important to the individual. How would you define your own Travel Identity? Are you At the Gate, On the Runway, Taking Off, or at Cruising Altitude? To find out more about where you fall on the Travel Identity scale, click on the link below and complete this short Travel Identity QuestionnaireTM: